The story of: Gucci

Gucci is a very prominent brand that finds a place in the most expensive clothing labels, as this prestigious Italian clothing brand is known for the designer clothing products that it brings out for men and women. The designer clothing products encompass stylish ties, luxury luggage, famous handbags and designer shoes. The products from the stable of Gucci also include cosmetics, sports articles, jewellery, eyeglasses and other such fashion wear. The Gucci products have earned acclaims owing to the top notch quality of their products, as they are also luxurious, stylish and exceptional.The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods brand, part of the Gucci Group, which is owned by French company PPR. Gucci was founded by Guccio Gucci in Florence in 1921.
Gucci generated circa € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand^] Gucci is also the biggest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores^.

Together with three of his sons, Aldo Gucci (1905–1990), Vasco Gucci (1907–1975), and Rodolfo Gucci (1912–1983), Gucci expanded the company to include stores in Milan and Rome as well as additional shops in Florence. Gucci’s stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature pattern. The Gucci loafer is the only shoe in the collection of the Museum of Modern Art in New York.
 
The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.
Aldo and Rodolfo Gucci further expanded the company’s horizons in 1953 by establishing offices in New York City. Film stars and jet-set travelers to Italy during the 1950s and 1960s brought their glamour to Florence, turning Gucci’s merchandise into international status symbols. Movie stars posed in Gucci’s clothing, accessories, and footwear for lifestyle magazines around the world, contributing to the company’s growing reputation.

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